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Multi-virtualisation key to success in the cloud market

Combining Hardware and OS virtualisation in IaaS is key to wooing the SME market, claims Antonio Miguel Ferreira, CEO of Lunacloud, the latest Cloud provider in the UK.

 

Date: 6 Jul 2012

Combining hardware-based and OS-based virtualisation technologies is now allowing for a higher degree of performance and flexibility, including the ability for end-users to change their RAM and DISK resources, without the need to reboot or re-deploy Cloud Servers.
No other major player in the Cloud IaaS market offers a multi-virtualised service such as this; and this is the latest example of how new entrants such as Lunacloud are thinking of innovative ways to gain market share in the cloud industry.

Antonio Miguel Ferreira, CEO of Lunacloud says: “This has been an important development for our end-users. As a specialist in serving the developer community, we are often faced with the challenge of end-users having high-intensity demands, usually through the need to use large databases, as they develop and bring to market their applications. Very often, the demand is not a gradual change but a sudden and exponential increase.

Hardware intensive applications such as databases, often lack the performance with traditional hardware-based virtualisation technologies, because of that extra software layer above the hardware, that introduces unnecessary overhead. With Lunacloud’s multi-virtualisation technology, this problem has been solved and the best performance is now available for critical applications.

“The problem has been that with rapid and unpredictable changes in demand also came interruption to services as new servers were deployed or removed and through periods of down-time as resources were reconfigured. With our service, this no longer happens,” continues Antonio.

Ricardo Martins, CEO of Cloud Computing, a company focused on IT security and sustainability says: “We have a long experience in using different cloud infrastructure providers on which we deploy our applications. We’ve now moved part of our infrastructure to Lunacloud because of this extra degree of flexibility - the ability to choose which virtualization technology our servers will be based on.”
By providing both hardware virtualisation and OS virtualisation – an innovation in the IaaS market, Lunacloud is able to offer an extra degree of flexibility.

Antonio continues: “We have made a series of small scale improvements at each stage of the end-user experience. A multi-virtualised service giving greater flexibility and scalability; a control system that allows for real-time changes to demand without the need to reboot or re-deploy servers; and a pure pay-per-use model that means that end-users only pay for what they need. Combined, these are big advantages for SME customers.”
 

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Tags: Server Virtualization, Storage Virtualization, I/O Virtualization, Network Virtualization, Desktop Virtualization, VMware, Hyper-V, Citrix, RedHat

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