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Magirus is first distributor in EMEA to launch EMC VSPEX

Magirus announces two new EMC VSPEX channel-enablement programmes.


Date: 22 Jun 2012

Magirus says that it is the first distributor to make the recently-announced EMC® VSPEX™ Proven Infrastructure* available to the channel in EMEA. EMC VSPEX, which, unlike most current integrated stacks, comprises a flexible, open template or ‘framework’ of validated computing, network, storage and data management technologies. The configuration offered by Magirus includes technologies from VMware, Cisco, EMC and Brocade. To support the launch, Magirus has created two new EMC channel-enablement programmes: ‘Magirus Partnering for Profit’ and ‘Magirus Ready to Fly.’ These respective programmes will help existing EMC VelocityTM business resellers as well as those new to EMC with cloud deployments.

Aimed at Magirus business resellers working with small and mid-market organisations, the company will offer a single point for the supply of EMC VSPEX at its M-Site data centre assembly facility in Strasbourg, France. Magirus will offer 14 VSPEX configurations comprising: Cisco and Brocade compute and networking; VMware virtualisation; and EMC VNX™ and VNXe® unified storage solutions. These pre-tested and validated infrastructures provide a cost-effective, flexible data centre framework to help business resellers speed up private cloud deployments for their customers. Furthermore, Magirus can support business resellers to integrate these components within existing data centre environments where often there may be different infrastructure from other vendors, for example HP or IBM.

Christian Magirus, executive vice president & COO at Magirus, commented, “When you buy a car, you expect to drive it off the forecourt immediately. We are doing exactly the same with EMC VSPEX by simplifying the migration to cloud and helping business resellers reap the benefits for their customers straight away.”

Channel Enablement
Magirus has created two new channel-enablement programmes to help business resellers maximise return on investment from the deployment of EMC VSPEX solutions. Using EMC’s training programme, Magirus has trained more than 80 of its data centre sales, pre-sales and technical consultants on EMC VSPEX solutions across EMEA. Now these consultants are ready to support business resellers on market development, sales and deployment of these best-of-breed data centre technologies. The two programmes are:

‘Magirus Partnering for Profit’ which has been developed for existing EMC Velocity resellers to reach the rigorous standards required for ‘Premier Partner’ status. It offers greater marketing support and revenue generation opportunities. Key to its success is a Magirus mentor to help business resellers develop strategic plans and ongoing support to achieve further data centre/cloud computing business. Also, the programme includes: specialist technical data centre training; assisting resellers to train one EMC technology architect and one implementation engineer; and direct marketing campaigns and sales promotional days for lead generation.

‘Magirus Ready to Fly’ has been designed for business resellers new to EMC who require support to reach EMC Velocity Affiliate Status. It includes sales and technical training on the components of the solution through to identifying the suitability of different solutions for different deployment situations.

Depending on experience, Magirus may support business resellers to become EMC Velocity-certified within as little as six months.

Both programmes have been developed to help resellers open up new revenue opportunities with best-of-breed, integrated data centre technologies that reduce the time and cost of pre-sales activity. Also, they provide business resellers with the support to develop their own data centre services and therefore deepen the relationship with their customers and broaden the sale with recurring revenue opportunities. For example, business resellers can create and brand their own Infrastructure as a Service (IaaS) based on the Magirus/Colt platform.

Philippe Fossé, vice president of EMEA Channels, EMC Corporation, said, “Virtual infrastructure and private cloud computing are fast growing markets that are transforming both business and IT. As such, it is important that channel resellers have the right tools to address this demand. We are very pleased that Magirus is building programmes around EMC VSPEX – doing so will accelerate the customer’s journey to the cloud through its efficient and flexible architecture.” He added, “Through its channel-enablement programmes, Magirus is helping its own business resellers to develop new data-centre services that will speed up time to market and increase longer-term revenue opportunities.”

Raymond Sleiman, solutions director at DL Groupe, a Magirus business reseller in Switzerland, commented, “One of the biggest issues for us and our customers with cloud deployments is knowledge. With Magirus, we have a one-stop shop for the compute, storage and server elements plus we can learn from their experience in the data centre and with their own vBundles over the last two years. As a result, we are very excited about the opportunities with VSPEX.”

In support of both programmes, Magirus has launched a new EMC VSPEX microsite at This contains information on EMC VSPEX for the channel including the latest information and common workloads from Magirus on the different solutions to help business resellers match them to different customer deployments. Business resellers requiring further information on Magirus EMC VSPEX solutions and the new channel-enablement programmes can register interest at or contact their local Magirus representative.


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